Spider Net

Image by Steve Ford Elliott


Is it possible? Is anybody blind?

Spider is for definition "any of numerous predaceous arachnids of the order Araneae, most of which spin webs that serve as nests and as traps for prey."

For analogy the spider is considered a strategy planner because uses tools that the victims don't see and it wait that the victim fall in the "net" (trap).

A search engine uses a software called "spider" to scan the net, and it is the core of the search engine.

That means Spider = search engine.

If GOOGLE is the most "important" search engine that means it is "the spider of the net".


Often people told me that most of the google services' don't make money eccept for ad-sense and the search.

Later having read this news "Google - King of the Wireless World" I am more sure what I wrote in this my post "Spider web strategies" and that the free google services' tomorrow will be the standard software for future mobile devices, where a mobile device could be a laptop pc, according to Dan Morril at the “O’Relly ETech conference on emerging technology”.


Maybe tomorrow I will write "the spider has eaten the dinosaur"


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Dada Ad to manage ads on Vodafone's mobile network in Italy

Image by Leonardo Buitrago

I'am reading the news (Or advertising?) that said that Dada AD has been confirmed to manage ads on Vodafone's mobile network in Italy.

Dada Ad has the 49% of Italian mobile advertising market.
Dada Ad has offered free content, Vodafone live portal and important service like Freetime SMS e Freetime MMS according with eMarketer research that esteems more important sms advertising than banner (at the moment).

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All around advertising

Image by ijsendoorn's

I pick out my del.icio.us news through more than 300 news in the week on topics like mobile advertising, mobile usability, mobile design.

Most of the news are about mobile advertising.

All the thing on the web turn around advertising and if you don't like it, sooner or later you will like it.

A web page unless advertising doesn't have hold sway.
Advertising give at the page a buiness value and warants that the web site is not an amatorial web site just for hobbies but a business.
If you are not agree about it, try to think at the advertising wall on the construction building in the city centre. They are nice. They are better than grey net protections.

People is not scary by advertising but people esteem it.

The same for sponsor links.
In the first time people doesn't click on them (if they know) now big company use sponsor link to index themselves on the top.

Read this post in Italian