Dada Ad to manage ads on Vodafone's mobile network in Italy

Image by Leonardo Buitrago

I'am reading the news (Or advertising?) that said that Dada AD has been confirmed to manage ads on Vodafone's mobile network in Italy.

Dada Ad has the 49% of Italian mobile advertising market.
Dada Ad has offered free content, Vodafone live portal and important service like Freetime SMS e Freetime MMS according with eMarketer research that esteems more important sms advertising than banner (at the moment).

Read this post in Italian